Lavazza Bulgaria launched its first training center in partnership with oca-Cola Hellenic
Chapter 4 Bulgaria organized a memorable event in the new Lavazza Training Center. The world famous coffee company Lavazza has launched its new coffee laboratory in Bulgaria. The one-of-a-kind center will provide training to coffee specialists and will allow them to make research and experiment with new coffee and food recipes. The opening of the unit is another step in the family company’s commitment to spread the Italian coffee culture in Bulgaria.
Ms. Paola Autiero - Head of Marketing Eastern Europe - welcomed the guests and outlined the TC in Sofia. Ms. Autiero continued with a presentation of the company, its heritage and history in connection to the TC, as well as Lavazza’s presence in Eastern Europe and Bulgaria. Francesco Viarizzo, Training Center Manager, presented the details of the Training Center. Francesco, together with Mirko Giordano made a coffee design session with different coffee specialties like coffee tonic, coffee caviar and coffee tail, coffee popcorn and coffee amber.
During the event the Lavazza representatives announced the new partnership of the company with Coca-Cola Hellenic, which became the distributor of the coffee products in Bulgaria, Greece, Hungary and Switzerland. At the end of the event, all media representatives received a goodie bag containing a Qualita Oro package, along with Lavazza branded cups and a special message.
The new coffee university will showcase the art of preparing coffee in order to preserve the excellence of the product both at the moment of preparation and during consumption. It will also offer coffee roasting workshops and seminars for baristas, bartenders and caterers as well as various courses in coffee tasting, coffee cultivation and processing, latte art and coffee design.
The Lavazza coffee laboratory is 180 sq.m. big and is fully equipped with a countertop with four professional coffee machines, a training bar, a conference table for the coffee theory and a special degustation table. Every year 2000 barristers and bartenders will be trained to prepare coffee and special cocktails. The first Lavazza training center was established in 1979 in Turin. Today there are 8 branches in Italy and more than 50 all over the world, which makes it the largest coffee university in Italy and internationally.